There are companies that break the bank on guerrilla marketing. Just imagine, for example, how much the Red Bull space jump cost. These marketing techniques, though, do not need to be costly. Anything from sidewalk chalk art to modern window displays can cost an agency next to nothing and still garner curiosity.
1. Creates Potential for Viral Marketing
Blendtec started a guerrilla marketing campaign where they simply documented themselves destroying certain items, such as cell phones and markers, in a blender. A couple days later, they have over 890,000 subscribers. Not every guerrilla marketing technique will pay off huge, but if one does, the results could be life-changing.
2. Guerrilla Marketing Appeals to Millennials
In 2015, it was forecasted that there would be 75.3 million Millennials in America. What this means is they overtook Baby Boomers and became the leading living generation in the country. It is statistics like this that make it apparent how essential it is to market to Millennials.
Fortunately for businesses aiming to begin guerrilla marketing strategies, Millennials will follow. A full 78 percent of this generation says they like giving business to brands they engage in face-to-face interactions with. Since this is exactly what guerrilla marketing targets, businesses have a new tool to bring in this exploding demographic.
3. Guerrilla Marketing Conserves Money
Some corporations go all out when it comes to guerrilla marketing. The Red Bull jump from space, as an example, undoubtedly costed a fortune. This does not mean, though, that all guerrilla marketing is costly. From edgy window displays to sidewalk chalk art, a variety of guerrilla tactics can cost little to nothing.
Guerrilla marketing is not going anywhere, and for local companies on a budget, it presents one of the biggest opportunities of getting widespread attention. Once a business proprietor understands all of the benefits it offers, they would be doing themselves an injustice by not considering guerrilla marketing ways.