How to Make Your Checkout Page Convert

Conversion-Rate-Optimization-

How to Make Your Checkout Page Convert You’ve done a great deal of work, and presumably spent some money to get your prospective customer to your checkout page, and then, inexplicably, they go away without completing the transaction. Studies show that approximately 67 percent of shopping carts are abandoned. Some [...] Read more »

10 Best Practices for Better Email Marketing

em mktg

10 Best Practices for Better Email Marketing Email marketing can be a tricky business, and what’s acceptable is subject to change over time, so it’s a good idea to revisit email marketing best practices routinely. What works best is affected by other aspects and technology changes, so if we want [...] Read more »

6 elements of a Converting Landing Page

Landing-Page

6 elements of a Converting Landing Page It is easier than ever to put up a landing page these days, with oodles of tools available to generate beautiful pages in a few simple clicks. But let’s suppose you want it to actually convert customers into sales or other actions? That’s [...] Read more »