Can Trade Shows Assist Small Business Marketing?
While trade shows are not right for every business, the marketing opportunity is absolutely there. Look at the costs and advantages you will get from such an event, and if it makes sense, a trade show may be just what your small business needs.
Opens Up Opportunities for Other Marketing
Maybe the best marketing benefit of trade shows is the extra time it opens up for other marketing endeavors. Instead of contacting various suppliers and consumers and setting up individual appointments, you can show off your product or service to a variety of visitors all in one place, at one time.
Builds a Level Playing Field
A small business owner who runs a restaurant probably doesn’t have the resources to run an advertisement during the Super Bowl. This means they’ll never compete with a chain like McDonald’s in that arena. When it comes to trade shows, however, every business enterprise, regardless of size, is on an equal playing field.
Whether your small business has invented a new product that is widely used in the region or is just starting out with a new service no one thought of before, you will get seen at a trade show just as often as the “big dogs.” Never sell yourself short, because at trade shows, you are in the big time.
Market to a Bigger Audience
Trade show customers are not just local professionals and B2B companies. In fact, one report showed that 78% of attendees at a trade show traveled over 400 miles to get there. If you can impress them at the trade show, you can rest assured that they will open your product up to a new market.
Attending trade shows is not for every business owner, but in many industries, it can prove a substantial marketing boost. Take the costs and advantages into consideration, and make the choice that is right for your company.