How to Use PPC for Local Business

How to Use PPC for Local Business So is pay per click (PPC) advertising not for local business? We think it is, and we have several points that you should consider when you decide if it’s a good fit for your local business. Let’s look the various pros and a […] Read more »

Should Your Small Business Be Using PPC Ads?

Should Your Small Business Be Using PPC Ads? Many people make the assumption that pay per click is a waste of time for local markets, and they could not be more wrong. There are a lot of excellent uses for PPC for local that can not only deliver new customers […] Read more »

Track your clicks and especially conversions

5 Email Newsletter Metrics Worth Taking A Look At! You’ve gone to a lot of effort to build a visually attractive, content-rich email newsletter that’s your pride and joy. So, how’s that helping you? There are a handful of email metrics that apply directly to this, and keeping an eye […] Read more »

How to Cut Your Shopping Cart Abandonment Rates

How to Cut Your Shopping Cart Abandonment Rates Would it surprise you to discover that a whopping 67.89 percent of the time a consumer reaches your shopping cart they depart without buying anything? Yep. They simply exit before the virtual ink is even dry. So, why is this number so […] Read more »