Small Business Marketing and advertising Points Using LinkedIn
Most consumers look at LinkedIn as a quick tool in furthering their job search. This widely-held notion is quickly changing, though, as more of the site’s benefits become evident. Local business owners, for example, can use LinkedIn for advertising. As it turns out, just a couple of marketing approaches involving the site can really pay off.
LinkedIn is often only viewed as a tool to assist somebody in their search for a better employment position. As the site became more widely-used, however, even more features became apparent. One of the most essential for local companies is LinkedIn’s marketing potential. In fact, utilizing the following LinkedIn marketing and advertising ideas can do wonders.
Host an Event
Creating and promoting an event via LinkedIn creates a variety of different marketing opportunities. Obviously, doing so can attract more attention to the event.
In addition, hosting an event makes a feeling of industry leadership that is fantastic in the marketing world. And since 58% of marketers use social media to interact with consumers during live events, an event can be effective using fully online tactics.
Promote Blog Content
Hosting a blog leads to 55% more website visits, so not having one is fundamentally careless. By using the WordPress or Blog Link apps, you can easily import your blog to LinkedIn. This will give individuals a sneak peek at a company’s expertise and bring more website traffic.
Maximize Search Engine Optimization
Search engine optimization (SEO) is an essential marketing technique that can make or break a small business’s online presence. Luckily, using LinkedIn can increase one’s search ranking and make less complicated to find them online.
Simply having a LinkedIn profile is enough to increase a company’s online presence, but even more can be done. In the “Websites” and “Blogs” section of a LinkedIn page, for example, simply typing in a number of good keywords grows a
business’s search ranking for those particular keywords.
As marketing moves more out of the offline arena and into the digital world, local companies must utilize every online strategy at their disposal. Regrettably, many overlook LinkedIn, but for those that do use the platform, there will be defined competitive strengths in the modern business world.