Goof ups That Cause Social Media Marketing Failure
DiGiorno, for instance, sent out a marketing message with #WhyIStayed back in 2014. The assumption was that this was a pleasurable hashtag, but it turned out to be related to domestic violence. Refrain from these types of slipups at all costs.
Investing in Social Media Likes and Followers
There are numerous services you can pay to give you more likes and followers on social media pages. These likes usually come from phony accounts. In fact, Facebook had at least 83 million phony accounts in 2012. Sad to say, these fake followers never engage with the account. This means fewer of your authentic fans will see your content.
Incorrectly Hijacking a Hashtag
Hashtags are an effortless way for your brand to realize a bit of widespread attention on a trending topic. Of course, you must ensure that the hashtag actually makes sense on the post. Even more essential, do not assume what a hashtag means.
In 2014, for instance, DiGiorno sent out a pizza marketing tweet with the hashtag #WhyIStayed. They assumed it was a fun and popular hashtag, but it was actually related to domestic violence. Never make a similar mistake.
Posting Excessively About Brand
The social media 80/20 rule demands that only 20 percent of a business’s posts should be direct advertising and marketing. The others must be related to the organization or industry, but directly promotional posts should be kept to a minimum. If followers feel like they are only being advertised at all the time, instead of receiving real value, they will often unfollow a page.
Great social media marketing can take your local business to all new heights. If you are making any of the aforementioned blunders, though, all of the effort in the world may not repair the damage.