Social media marketing success can equate to success for your business overall. When striving for success, though, do not believe unverified myths. Even fantastic marketing strategies can be destroyed by these beliefs.
Social Media Advertising Reveals Too Much
Some marketer’s fear thatimplementing a great social media strategy will mean their competitors will learn company secrets. While it is true that other individuals can watch what you are doing, this will not matter if you are putting out great content before everyone else. You will be seen as a thought leaderrather than a follower. And while you are at it, you might as well use tools like BuzzSumo to observe your competition.
You Should Be Online All Day
Any useful social media strategy will have posts going up throughout the day. Unfortunately, this leads many newbie entrepreneurs to believe they have to take time, several times a day, to hop online and post written content. In reality, marketing automation tools like Hootsuite allow you to schedule several posts across all of your social channels at once. This way, you will be handling business elsewhere even as posts go up.
Belief That Everyone Is On Facebook
If everybody was on Facebook, it would seem only logical that you might avoid bothering with other social media platforms. Sadly, this belief is incorrect. There are those out there who hate the site, and this has led to the creation of social platforms marketed as the antithesis of Facebook.
Additionally, even if people have numerous social media accounts, they usually interact more often on particular sites. Cover all of the bases by integrating several platforms into your social media strategy.
Being successful in social media marketing can do good things for your company. Whatever you do, though, never fall victim to unsupported claims. These myths can spoil a perfectly good marketing strategy.