Social Media Marketing Gets Easier Thanks To Twitter Update

Social Media Marketing Gets Easier Thanks To Twitter Update

Images Won’t Dictate Characters

Twitter is known for its 140 character limit which inhibits individuals from posting long rants on the site. Unfortunately, content such as videos, GIFs and even photos have always counted towards the character count. This significantly decreased the potential to get out a message.

Fortunately, this is changing. Twitter will no longer count these and other forms of content against your character limit. Links will still consume some space, but you will have much more room to get your message across.

Username Variations

Just like images, usernames have long went against a business’s character count on Twitter. Again, this will not be the case. Which means you can Tweet to industry leaders and other businesses without using up your precious 140 characters.

Moreover, Twitter will allow you to tag up to 50 usernames. This means you do not have to guess at which users will enjoy your content. Just make sure not to bother others with spam.

Comments Gain Reach

When you start a Tweet with a username, Twitter always assumed you were replying to something directly. Sadly, replies do not garner a ton of reach. This led many to simply insert a period before a username so Twitter would not throttle its reach.

This won’t be necessary. Now you may directly Tweet at a person and Twitter will make the post public. When you use the “reply” button, you will still have a limited reach, but this new change means more people will see your posts.

While Facebook might still be the big dog on the block, Twitter certainly is no pushover in the marketing world. That makes it necessary to stay abreast of the latest trends. Thankfully, the newest updates are all practical from a marketing standpoint.

About Mark Elia

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