Viral Video Marketing Tricks for Local Business Owners
Elevating a Post Isn’t a Bad Thing
Timing Is Everything
Forbes listed “timing” as one of the most critical aspects of making a video go viral. This means simply taking advantage of a popular current topic. Integrate the niche into your video in some way, post to social media and maybe even throw in a few focused hashtags.
Bring Personality and Humor
It would be great if a local business could post a typical video promoting their organization and have it go viral. Most often, though, this just is not going to work. Only videos that show off personality, and frequently humor, are likely to really get noticed far and wide.
The startup company Dollar Shave Club, for example, quickly netted 4.75 million views on its first “our blades are great” video. The CEO showed off his sociable personality and presented several hilarious one-liners throughout the video. Focus on being real and funny for a shot at viral success.
Do Not Be Reluctant To Drop A Few Dollars
Even if a video has ‘viral’ written all over it, it won’t stand much of a chance on small Facebook pages. This is a real problem for small businesses in small towns. This is why, if a video gets more engagement than usual, it does not hurt to spend a few dollars boosting the video post to improve exposure.
Even following all of the rules won’t warranty a viral video. Luckily, it does not take a million viral videos to make a small business at least temporarily famous. It only takes one, so following that goal can be gratifying.